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Posts Tagged ‘intext ads’

Monetizing with Kontera

Friday, November 21st, 2008

We have using Kontera since the summer and we are please with the results, Kontera offer intext link advertising, these links are introduced through Java code so don’t cause any problems with search engines, or count as backlinks.

ArticleAlley is a very rich site in terms of content and 95% of visitors find our pages via search results for phrases within articles themselves as opposed to looking for article sites.  The ads therefore are a useful resource for visitors showing them products very closely related to their search requests.

Kontera in text marketing

Kontera provides:

  • Increased Incremental Revenue – We were particularly sceptical on this point, but it seems that intext links have little impact on other advertising media on ArticleAlley such as Banners or Google Adsense.     
  • High Click-Through Rates (CTR) – Kontera’s CTR rate seems good compared to other providers we have tried.
  • Positive User Experiences - Feedback is generally positive.
  • Content Monetization –Kontera’s ContentLink ads can be served on every type of website including news sites, forums, blogs, and social networking sites. Kontera’s dynamic contextual analysis lets you serve ContentLinks as soon as new and relevant content is posted.  
  • Publisher Control & Customization –Features allow for control of the advert density and colors  
  • Online Publisher Center – Kontera’s provides some contol feature.

Sign up to Kontera here